5 QUESTIONS: DAVID MULLANE OWNER AT W2

In the second episode of buyer interviews, we speak to David Mullane, international buyer and owner at Glasgow’s W2 Store about what attracts him to certain brands, Glasgow’s DNA and targeting stores.

What is your favourite thing about working in Glasgow? 

The fine art culture, which is part of the city’s DNA.

W2 is minimal in its display. How often do you merchandise and how do you keep it from overcrowding?

We show two sizes per style and re-merchandise frequently to keep the store fresh. Additional sizes are stored in the base of the display units. We constantly space garments on the rails to create uniform distances between the hangers.

Have you any new brands in stock you’d like to tell us about? What drew you to those brands?

The latest addition to our brand list is Norse Projects. Based in Copenhagen, Norse designs very wearable garments using beautiful fabrics, producing great clothes at affordable prices. The bonus is that Kyrk Macmillan, who worked at W2 as a student, is the commercial manger.

What is the most important piece of advice you have ever been given?

“You should meet up with this new menswear designer working from Nottingham; I can give you his telephone number”. I was twenty-four and had a blank canvas to create a menswear boutique; the designer was Paul Smith.

What advice would you give to new designers looking for stockists?

E-mailed look books appear almost on a daily basis. Designers should look at a store’s brand list and only target appropriate buyers.