‘When designing the cover for Peter Rabbit, we started by imagining Peter today – what would he be like?
“Well, he’d be naughty, streetwise and incredibly cool, of course” – Cats Brothers
On 7th July 2016 Penguin Random House Children’s is releasing a collection of five of Beatrix Potter’s best-loved books with covers designed by iconic fashion designers from Britain and Ireland. These include Henry Holland, Orla Kiely, Preen, Rodnik Band and SR:D’s Womenswear Designer of The Year Award Winner, Cats Brothers.
This is part of a year-long celebration of Beatrix Potter on the 150th anniversary of her birth. Other activity throughout the anniversary year includes a collaboration with model and actress, Lily Cole to celebrate Beatrix Potter on International Women’s Day.
Congrats to all collaborators and especially to our SR:D Hong Kong exhibitor Lindsay McKean from Cats Brothers for Peter Rabbit’s super-cool transformation.