Recently we submerged ourselves in Clerekenwell Design Week (CDW) as inspiration for SR:D’s future ‘interiors’ plans (very exciting and to be announced soon!).
Inspired…that’s what we asked for, and that’s what we most certainly got! 85 showrooms, a multitude of open studios, talks, screenings and exhibitions.
We have to say the exhibitions were our favourite element; a treasure trove of emerging and established talent over multiple venues, which in themselves were stunning, such as The House of Detention and The Order of St John. In the Farmiloe building alone there were in excess of 80 designers and brands.
So considering the multitude of venues and exhibitors just who stood out for SR:D?
We loved Taz Pollard’s provocative ceramics.
The beautiful detail in Kit Miles wallpaper and textiles.
And the affordable fun of We Are Dorothy
A major highlight of our trip was meeting up with the lovely Iona Crawford, who was exhibiting at Additions. Iona met CDW Director William Knight at our SR:D Showcase in 2014, when he was a judge and mentor, and as a result made plans to take her interiors collection to the renowned event.
It was great to have Iona’s insight on how investing in a platform such as CDW impacts on her business.
Having already shown her interiors collection in New York, Dallas and Atlanta, Iona had this to say on her return:
“We return from London feeling positive, although it may be a couple of months until we are in a position to accurately gauge the success of the show for our brand. Later in the year, as another great leap, we are exhibiting at 100% Design, in London, so it will be interesting to compare each show and the business they generate independently. Exhibitions such as Clerkenwell Design Week and 100% Design are costly, not only in terms of the show fees themselves, but also in terms of logistics, stand infrastructure, accommodation, promotional materials and subsistence throughout. All must be collated and sensibly weighted up on the basis of outlay vs business generated and exposure gathered. At this point however CDW would seem a wise show to invest in and revisit.
We are still in the midst of the all important post-exhibition follow up, with contacts made and opportunities discussed. Already we have secured excellent press exposure and are liaising over a host of interesting prospective projects, with various diverse partners. Watch this space.”
We most certainly will “watch this space”, and look forward to the feedback and comparison with 100% Design in September, good luck Iona!
Following our experience at CDW, we are buzzing with ideas on launching our SR:D Interiors Exhibition – we’re looking forward to showcasing some of Scotland’s great interiors designers, so sign up for our newsletter to be kept up to date with the latest news.