Designer Profile – Veriette Design

Did you see the Scotland Re:Designed 2014 event programme? It was pretty special – it opened out in to one big poster with hand drawn illustrations of all our 12 exhibitors.  We know a few of you have the poster up on your wall its so beautiful!  In this installment of  ‘Designer Profiles’ we meet Louise Clifford, also known as Veriette Design who is the mastermind behind these wonderful illustrations!

Tell us a bit about your work?

I first studied at Anniesland College doing Visual Communications and then I moved to Sunderland, England to study Illustration and Design at the University of Sunderland, where I graduated with a 2:1 BA (Hons) in 2011. Since I moved back to Glasgow, I have been doing freelance Graphic Design and Illustration work under the name Veriette Design. At the moment I work at Scotcampus, a free Scottish youth magazine, as their designer part time and the rest of the time I spend working very hard on Illustrations and taking any opportunity possible!

Winning portrait of Natalie Roberts

What has been your favourite piece of work?

My favourite piece of work I have worked on has to be a competition I won in memory of my friend Natalie Roberts, who sadly passed away from a rare form of cancer at a young age.

Talenthouse were hosting a competition called Secret 7″, in aid of Teenage Cancer Trust, in which artists submitted 7″ sleeve designs for famous musicians and bands, one of which was Florence and the Machine.

I had drawn a portrait of Natalie for her family, then when I seen the competition I knew I had to enter the competition using Natalies portrait. She was a big fan of the band, having previously met them before.

The competition was a week long, and whoever got the most votes got the design printed on to a 7″ sleeve, which would be displayed in a London Gallery and auctioned off for the charity. After relentless promotion by family, friends and strangers around the world, we finally received the most votes and won the competition. It was overwhelming to see the love and support for Natalie, and it is my proudest achievement so far.

Who inspires you creatively?

Other up and coming designers inspire me, I get inspiration from trawling Pinterest, Instagram and tumblr for illustrators and designers. Illustration wise, my main interest and inspiration lies in portrait and fashion illustration, I find drawing people really interesting.

I like to incorporate geometric and vintage elements into my work, so vintage culture inspires me too. As an Illustrator, I like to work with pencil, watercolour, ink and mixed media methods to form a complete final image. I can finish a drawing in an hour, or it can take me days, all dependant on the nature and subject of the image. Once I have drawn all the physical elements I like to add textures and bring it to life in Photoshop.

Illustration by Meagan Morrison

Who do you admire in the design industry?

Currently, I am in awe of David Downton’s fashion illustrations, they all look so effortless and he really is one of the original and best! I really love Meagan Morrison and her blog Travel Write Draw, where she travels the world as a fashion illustrator.

Outside of design, what are your interests?

Considering illustration takes up most of my spare time now, I don’t have a lot of time to do anything else! Rummaging through the many great charity shops in Glasgow is a favourite of mine, as well as seeing my friends and trying to take as many trips away as possible! And I love music.

Where do you see yourself creatively, 10 years from now?

Hopefully I am still progressing as a designer, and I’m happy with the work I’m producing. It would be great to illustrate for some big names in the fashion industry or have my work on some famous record sleeve, who knows where I’ll end up!

What do you listen to when you’re working?

I very rarely listen to anything that is out currently, with my preferred musical era being the 60s and 70s. Currently I’m listening to a lot of 60s Garage Girl bands and Northern Soul. I keep listening to this playlist on Spotify Various Artists – Cool ’60s Girls – Felines Of Northern Soul!

To find out more about Veritte Design visit:

Veriette Design

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