Offering a bespoke, made-to-order service using a wealth of Scottish heritage tweeds, Alan Moore, brains behind brand Ten30 deservingly takes home the SR:D Award for menswear. Last week, we caught up with him to learn about the success of his mentoring from fashion industry advisor David Watts, his ready-to-wear collection and why he never multi-tasks.

First of all, can you describe a day in the life of Alan Moore?

I oversee every element of the brand, so my days are very varied. I spend most of my time with customers and that’s really my favourite part of the business, my customers are so diverse and it’s always exciting to meet new people. Customers book appointments through the website, they come to the studio and have an hour of closed door bespoke service, where we design the perfect suit for them. I enjoy this as it’s my job to bring out the creative side of the customer, whilst using my experience and knowledge to guide them in the decisions they make, from the outer cloth and lining to the cut and style of the garment. I also really enjoy the business development side of the brand, I genuinely get excited about strategy, setting goals and growing the business. I try to be as organised and focused as possible on the task at hand, although I do a lot in the business, I never multi-task.

Alan with mentor David Watts

In what way did the SR:D Award benefit you and your brand?

There were a lot of benefits of the award, the biggest and most valuable being the mentorship from David Watts. David came to the studio and we spent over four hours going through every aspect of the business. His knowledge and experience is so vast, he was able to answer all the questions I had and suggest a lot of ideas to grow the business further. SR:D is one of the most respected fashion organisations in the UK right now, and to be recognised by them is a huge honour. Winning the award has also had a real positive effect on my confidence in the brand, justification that I’m doing something right.

What was the most pivotal piece of advice offered from David Watts?

We talked at length and in detail about the business and the brand, from collection design, to cash flow. I think the most poignant thing that I took from the session was that there really isn’t one way of doing things, every brand is different and everyone has a different approach. I found this very insightful and it was a bit of a confidence boost, I don’t work in the traditional way and I’ve taken a very long and winding road to get to where I am, but that’s ok.


What names are on your radar for LCM?

LCM is always an exciting time of year. I tend to look out for the traditional tailoring brands and I’m always keen to see what the Scottish brands show. I always have an eye on Gieves and Hawkes, Duchamp and Dunhill for tailoring, and I’m keen to see the direction of brands like E Tautz and Christopher Raeburn. I really enjoy Margaret Howell Men and love Nigel Cabourn collaborations and collections. Scottish brands like Pringle and Mackintosh are always inspiring to watch, they perfectly capture the heritage of the brand with a contemporary vision.

Finally, can you hint at what Ten30 has got in store for 2016?

We’ve got a busy year ahead! I’m currently working on a couple of corporate collaborations that, if all goes to plan, will be launching this year. I’m adding a ready-to-wear range of suits and knitwear using beautiful Scottish wools, that will be sold online and in our studio store. 2016 is our fifth year in business, I’m keen to make sure it’s also our most successful, I’ve set the bar quite high from last year, but I’m confident we can do better.