Inspired by their passion for ‘Made In Scotland’, founders Hugo Ross and James Roberts started Vanguards magazine while completing their art degree at Edinburgh College of Art. A quarterly publication, Vanguards explores and investigates thoughtful and honest brands and their high quality products. The magazine’s first four issues will focus on Scotland, celebrating the country’s rich history and tradition of design and manufacturing whilst also developing a critical voice against unsustainable and unethical manufacturing.
The title, Vanguards, comes from the name that the founders started giving brands, designers and makers that they discovered whilst travelling around Scotland. They came to be most interested in those who work with traditional materials and techniques, existing uncompromised in a global society, increasingly defined by its fleeting fashion trends and emphasis on profit over artisanal pedigree. The name denotes those at the forefront of their industry. True masters of their profession. Vanguards celebrates not just the small-scale craftsman but also the global brand.
Hugo and James were eager to demonstrate the talent of young Scottish creatives. Therefore, Vanguards has been produced using an entirely Scotland-based team, utilising the strong and varied talent of their friends and classmates, the majority of whom studied at ECA, including Cora James, Olivia Stoddart, Luke Thomas Edwards, George Douglas and Jack Fletcher.
Issue 1 includes features:
Textile designer and artist, Bernat Klein; Black Isle Brewery; Loch Duart salmon farm; Shetland knitwear manufacturer, Laurence Odie; Mackintosh; and contemporary Scottish manufacturers, Anta and Trakke.
Vanguards have also collaborated with Laurence Odie to produce an exclusive, limited edition line of unisex jumpers in supersoft wool. A limited run of 50, the jumpers are available in steel grey and oatmeal.
Find them online, alongside the magazine, at www.vanguardsmagazine.com and in select stores across Scotland.